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What to check when tracking or advertising results do not add up. Follow the steps on your own website and work out where the problem starts.

How to set up GA4 with Google Tag Manager

A practical order for setting up GA4 through Google Tag Manager: decide what to measure, review existing tags, connect the right data stream and test the published setup.

GA4 events not showing: where to start

A tag can fire in GTM while the expected event is missing from GA4. Work through the stream, trigger, consent choice and DebugView checks to narrow down where the problem begins.

GA4 ecommerce tracking: how to check purchase data

Seeing purchase events but the revenue does not match? Check transaction IDs, items, values and currency, then trace duplicate sends and compare the data with actual orders.

Google Ads clicks but no leads: what should you check?

Getting Google Ads clicks but no enquiries, calls or quote requests? Check conversion tracking, search intent, the landing page and form delivery before changing the budget.

How to check lead quality from Instagram and Facebook ads

Meta ads generate forms, but the conversations go nowhere? Define a suitable enquiry, then review the ad, form and follow-up using information that shows what happens after submission.

Is your ad budget enough? Reading Google Ads and Meta results

Before increasing ad spend, check lead quality, sales and measurement. Learn how to review Google Ads and Meta budgets without mistaking dashboard totals for profit.

A few things worth knowing

Frequently asked questions

What topics does this blog cover?

These practical guides cover GA4 setup, event tracking with Google Tag Manager, missing-event checks and ecommerce purchase data.

Which guide should I start with?

Start with the GTM setup guide for a new installation. Use the troubleshooting guide for missing events and the purchase guide to check ecommerce data.

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