Google Ads management and consulting

We can take on an existing account or build new campaigns

Previous campaigns, their results and existing conversion settings provide the starting point. We retain useful structures. For a new account, we plan campaigns around the services you provide and what customers are looking for.

With management, we take responsibility for daily campaign monitoring. If your team will manage the account, consulting covers findings, recommendations and who will implement them. We discuss media spend separately from the service scope and agree how changes will be approved.

Understand which searches receive your budget

The actual searches triggering ads matter alongside the keyword list. We review the search terms available in reports for their relevance to your service, identifying unsuitable queries, missing topics and changes to ad copy. Some low-volume queries are not shown, so we do not assume the report covers every search.

We compare location targeting with the areas you can serve. A service delivered on site may need a different scope from remote consulting. Negative keywords and targeting changes are assessed in context.

• Campaign organisation around services and search intent
• Search term, negative keyword and ad copy reviews
• Checks for service-area and landing-page relevance

We check what happens after the click

An ad for a specific service should open a page explaining that service. We check what visitors find, whether they can use the mobile form and whether submissions reach your team. Website work is listed separately.

We distinguish button clicks, completed forms and phone conversations in the measurement plan. If Google Ads and GA4 differ, we first compare conversion definitions, periods and attribution settings. Budget decisions need a clear understanding of the tracking.

Make budget decisions with a clear reason

Cheaper clicks alone do not justify increasing spend. We review cost, completed conversions and the enquiries your team finds suitable. We also consider follow-up for requests that have not yet become sales.

Changes and their reasons are recorded, with a question for the next review to answer. The report then goes beyond spend and click totals: it shows which campaign, message or page needs attention next.